Avancer Group – Our People

Our People

Mr. Bill C. Zinkand
Senior Director of Strategic Intelligence
+1 443 350 4422
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Bill is the Senior Director of Strategic Intelligence for Avancer Group Inc.  His professional conviction is "Data and insights for innovative decision making!”. 

Professionally, Bill is a veteran of twenty-seven years in the pharmaceutical industry, and is an internationally-recognized thought-leader in performance metrics and benchmarking, business intelligence and strategic business wargaming.  His professional conviction is "Data and insights for innovative decision making!”.  Bill has served for three-terms as Chair of the prestigious Pharmaceutical Benchmarking Forum, a consortium of the world's largest pharmaceutical companies representing over $50 billion in R&D spend. In addition, he has held responsibilities managing his company’s portfolio database of over 100,000 data entries and over 300 R&D assets. Bill has also led twelve strategic business wargames and numerous industry conferences on operational intelligence. He believes “To competitively improve and transform any business requires an understanding of your environment, both from a qualitative as well as a quantitative perspective.”  Specifically, he believes performance metrics, benchmarking and business intelligence are requisite for effective portfolio management, development of therapeutic area and program strategies, and assessing licensing, merger and acquisition decisions.  “These insights are the enabling tools for the ‘modern’ life science executive.” said Bill. 

Academically, Bill holds a degree in biochemistry from Virginia Polytechnic Institute, and is an author on twenty-one publications in neurobiology and neurophysiology. He has also published in the area of R&D performance, and is an invited conference speaker.  Bill holds certifications in meeting facilitation from Coverdale and from Lorensbergs, and in Essential Business Skills from the AstraZeneca Training Academy.

Philanthropically, Bill is a leader at the local, regional and national levels of his church, is currently secretary of the church leadership team, and treasurer of the regional governing body. In the past, Bill has been President and a member of the Board of Directors of the homeless shelter in his home county. This group he was involved with opened “Settlement House” for homeless men. Bill frequently volunteered at the local “Community Kitchen”, providing meals and fellowship for under-privileged in the area, and also coached baseball in the county Little League.